Generated a profitable $150K in 1 week for Zede Paris

Luxury, Performance & Parisian Precision
From Lifestyle Brand to a $150K Week

The Challenge

Sophistication Without Scale

ZEDE Paris had the product: refined, functional handbags rooted in Parisian elegance. They had a vision: to blend luxury with utility for modern women. But like many premium DTC brands, they were stuck in the middle — strong identity, limited scale.

Challenges included:

• Inconsistent paid performance

• Lack of creative built for conversion

• No structured promotion strategy

• Underleveraged product demand in the U.S. market

The brand needed a revenue breakthrough — without diluting its premium image

Our Role

Full-Funnel Revenue Architecture

We didn’t just run ads — we engineered an entire revenue moment. Our team worked across strategy, media, creative, and retention to create the conditions for ZEDE Paris’s most profitable week to date.

Our involvement spanned:

• Paid media strategy across Meta & Google

• Offer architecture + product bundling

• Landing page optimization

• Creative direction and ad production

• Lifecycle marketing: Email & SMS

• Inventory forecasting & ops support

Key Moves

1. High-Converting Creative Launch

We designed and launched a new round of ad creatives built to stop the scroll, spark desire, and justify purchase — all while maintaining the premium tone of the brand.

2. Strategic Offer Rollout

We introduced a time-sensitive offer campaign engineered to feel exclusive, not discounted. This allowed ZEDE Paris to generate urgency without compromising its luxury positioning.

3. Performance Campaign Buildout

We built tailored campaign structures across Meta and Google, backed by rigorous manual bidding, exclusions, and creative testing + landers to maximize scale.

4. Email & SMS Activation

Through well-timed flows and real-time campaigns, we amplified traffic from paid and owned channels, doubling down on conversion during peak hours.Conclusion

Creating an impactful brand identity is a journey that goes far beyond the design phase. It’s about understanding, strategizing, creating, and implementing a cohesive representation of a brand’s essence that speaks to its audience and stands out in the market. Through our meticulous, step-by-step process, we ensure that each brand we work with is positioned for long-term recognition, loyalty, and growth. Our approach isn’t just about design; it’s about crafting identities that truly resonate.

The Results

$150,000+ in One Week — Profitably

By orchestrating the right mix of performance media, conversion-driven creative, and lifecycle marketing, we delivered:

• Over $150K in revenue in one week, profitably

• ROAS exceeding target benchmarks across all platforms

• Top-performing SKUs sold out during the campaign

• Record AOV driven by strategic bundling and offer stacking

• Lifecycle channels (email/SMS) responsible for a significant percentage of revenue lift

Final Words

Luxury brands often struggle to scale without losing their soul. With ZEDE Paris, we proved that you can do both — maintain brand integrity while building aggressive, profitable growth moments.

The $150K week wasn’t a fluke. It was the result of premium positioning, performance execution, and creative that understood the customer.