We generated Sight $1.5M at a 3 ROAS

Understanding the Problem

$500K Ad Spend | 3x Baseline ROAS | 6 Months of Scalable Growth

Despite strong product-market fit and a recognizable global presence, Sight had hit a growth ceiling. The brand maintained a consistent 3x ROAS but struggled to scale profitably beyond that point. After working with several agencies that failed to outperform internal benchmarks, Sight sought a true growth partner — not just another media buyer.

They needed strategic clarity, operational discipline, and creative that could convert across markets. That’s where we came in.

The Challenge

Full-Funnel Growth Strategy

After onboarding, we didn’t just run ads — we took full ownership of Sight’s direct-to-consumer growth engine. That meant:

• Forecasting revenue and ad spend with precision

• Owning paid social and performance media

• Building and executing on email/SMS retention flows

• Launching profitable merchandising strategies

• Creating and testing high-performing ad creatives

• Integrating performance data across teams for continuous optimization

The Solution & Results

Strategic Implementation

To unlock scale, we executed the following:

Ad Account Restructure

• Built consolidated campaign structures to improve learning and control

• Used post-iOS14 strategies to maintain targeting efficiency despite limited tracking

  Creative Overhaul

• Produced scroll-stopping content with clearer brand hooks and front-end offers

• A/B tested styles, angles, and formats tailored for each platform

  LTV-Based Bidding

• Adjusted bidding models to account for Sight’s high repeat customer value

• Shifted ROAS goals based on customer cohort analysis

  Financial Modeling

• Mapped unit economics to real-time performance dashboards

• Identified where costs could be reduced or reinvested into high-performing channels

From Stability to Scale

In just 6 months, we:

• Deployed $500K in ad spend with precision

• Maintained and exceeded a 3x blended ROAS

• Increased new customer acquisition while improving retention

• Reduced CPA by double digits through optimization and creative testing

• Built a scalable infrastructure to support multi-market growth

Final Word

For Sight, the difference wasn’t in more spend — it was in smarter strategy. By combining data, creativity, and operational depth, we helped turn a plateau into a launchpad.