Our creative direction lead to Fatboy's growth

From Stalled Acquisition to Scalable Growth with Smarter Creative & Media Strategy

The Challenge

Unlocking Sustainable Growth

Fatboy had strong product-market fit and a loyal customer base, but struggled to scale new customer acquisition profitably. Ad account inefficiencies, rising CPAs, and a lack of creative structure were stalling momentum.

Without a reliable system for creative testing and a clear strategy for acquiring net-new customers, the brand risked plateauing — especially in a volatile paid media environment.

Our Approach

Creative-Led Growth Strategy Across Meta & Google

Over a 6-month period, we partnered with Fatboy to develop a full-funnel growth system focused on performance-driven creative, smart account architecture, and scalable media buying. Our core goals were:

• Attracting a steady stream of new customers

• Minimizing inefficiencies in ad spend

• Supporting internal creative teams with proven frameworks

• Aligning marketing outputs with broader financial goals

Key Solutions

What We Did

1. Ad Account Restructure

We rebuilt Meta and Google ad accounts using tailored campaign structures and manual bidding strategies. This reduced wasted spend and protected Fatboy against platform volatility, ensuring more stable, scalable returns.

2. Creative Direction & Testing System

We led creative strategy by identifying top-performing concepts and providing the internal team with actionable briefs. This creative direction helped generate scroll-stopping ads that didn’t just look good — they drove attention, engagement, and ultimately conversions.

3. Spend Efficiency Optimization

We restructured targeting to exclude existing customers and focus budget strictly on net-new acquisition. This reduced redundancy in spend and maximized cost-efficiency across all campaigns.

The Impact

Creative-Driven Growth That Converts

By reengineering Fatboy's creative and media buying approach, we unlocked scalable growth without inflating acquisition costs.

Our guidance not only led to improved views and engagement, but directly translated into stronger top-line growth. The creative work performed exceptionally — resonating with target audiences and reinforcing brand identity, all while supporting consistent acquisition at scale.

Final Thoughts

For Fatboy, growth wasn’t about more content or bigger budgets — it was about better creative, smarter media, and tighter strategy. By putting structure behind the storytelling, we helped transform performance and lay the foundation for long-term success.